Ep. 28 – Tips For A Speedy Website


Tips For A Speedy Website

If your site takes longer than three seconds to load, it may be time to make some improvements for a better customer experience.


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Host 1:                        00:00               Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                         00:32               Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size. Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions. Today we are going to talk about page load speed.  Once you have designed and published your website, you want to drive traffic to your content.  You most definitely want to maximize your page load speed, so your content loads quickly, and your visitors don’t get bored and click out. Most people have a need for speed today and would not consider continuing to browse through the rest of the site if the first page loads too slowly. It’s well known that fast page load speed increases visitor engagement, conversion rates, customer retention, and boosts sales.

Host 2:                         01:26               The stats are clear. An Aberdeen Group research study found that for every 1 second delay in page load speed, customer satisfaction gets reduced by 16%, page views by 11% and conversion rates by 7%. If your pages take a long time to load, it can frustrate visitors and force them to look for alternatives without even seeing what you have to offer. Slow page load speed can really kill your bottom line even if you are not an e-commerce company. And if keeping a potential customer on your site isn’t incentive enough to for you to speed up your site then consider this: Google and Bing love fast sites too and rank them higher in search results.  Often times we hear people ask ‘how fast should a website load?’ Page load speed is measured in seconds or milliseconds. According to Google’s Site Performance for Webmasters video, 2 seconds is the threshold for e-commerce website acceptability. At Google, they aim for under a half second. So, you are looking at a website load speed of 500 milliseconds to 2 seconds at most and four seconds for smartphone users.

Host 2:                         02:35               The page load speed time for a web site also depends on many components are on the actual page and the bandwidth/routing data pathways, from the remote host to your Internet Service Provider and finally to your device. The weight or size of everything on the page that needs to be transferred from text, images, HTML code and database information to multimedia files affects how quickly or slowly the page will load on the end users’ screens. Ok, so those are some of the reasons why page load speed is vital to your online presence. But what can you do to increase it. To enhance site performance, the easiest fix is to use a better server or upgrade your hosting package. But even if you go for a shared hosting plan, it is important to know that not all shared hosts are the same. Unfortunately, instead of focusing on performance many webmasters choose the cheapest route

Host 2:                         03:28               when picking a web host, which can slow down your site and leave you with frustrated customers. So, tip 1 is to get a better web host. Your web hosting company and the memory and processing power for your server that helps it execute requests quicker will have a major impact on the speed at which your website loads for visitors. Without enough resources on the server, your page will most definitely load slowly. That makes the choice of web hosting company and package so very important. To improve the response time for dynamic data-driven websites and those with high concurrent traffic, you need a shared host that uses solid state drives, where data is read and written simultaneously. Look for web hosts that use fast, lightweight and easy to configure servers so that pages load quicker. Tip 2: Page Caching. Most high-performance web servers can offer a temporary storage of static pages and images so that it does not have to keep reloading the same data every time someone visits your site.

Host 2:                         04:30               Webpage caching reduces bandwidth usage by bypassing the request to the database and serving content from a cache. Pages render faster than ever before and it speeds up your site immensely; including your page load speed. Tip 3: Use Content Delivery Network. When browsing you are accessing remote files including images, CSS and JavaScript stored in the web servers. And the faster the remote computer can pull your sites content from the server closest to the visitor, the faster the user will access the requested pages. How far your data has to travel plays a role in the time it takes to load your site. The closer you are to the server, the faster your site loads. A Content Delivery Network uses strategically positioned edge servers around the globe to maintain cached copies of your assets which are then retrieved from the closest physical location for lower latency and faster load times.

Host 2:                         05:27               Tip 4: Optimize Images.  Images take up a lot of space on a server and large images can take a long time to load. So, to fix this, you should decrease download times by optimizing images for the web. Consider optimization options like compression, metadata and color profiles when you save images in Adobe Photoshop.  Stick to using JPGs for photographic images, PNGs for simple images with few colors and GIFs for images with big blocks of color. For WordPress sites, you can use plugins like WP Smush, or The bottom line is that if your site takes longer than three seconds to load, it may be time to make some improvements for a better customer experience and also to give your sales a boost. If you’re looking for help in getting this done, reach out to our staff at Lunarpages. Ok, that’s all we have time for today. You can listen online, but you can also subscribe to the podcast on iTunes to get future episodes delivered to you automatically. Until next time, here’s to wishing you all the best with your website endeavors. Thanks for listening and take care.

Host 1:                         06:43               Thank you for listening to the latest edition of Lunarpages, podcasts On The Net. Remember, it’s all about your online presence. If you like what you heard, please share our podcast and join us next week

Host 1:                         06:56               as we take on another need to know topic around doing business in the digital era.


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